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Herkut 27.5.2008

27. toukokuuta 2008

• Groundswell: Data chart of the week: social profiles for elements of a segmentation
  Typically a research project leads to customer insights, which leads to a segmentation, which leads to actions based on those segments. So when creating a social application for these segments, you need to ask: which strategies apply to which customers?
  (tags: segmentation socialnetworking socialmedia customer profiling user-profile)
• Arctic Startup: Arctic Startup Events - social websites (video)
  Familiar faces with a lot to say. :-)
  (tags: socialnetworking social-websites Apaja)
• Facade: This Master's Thesis Challenges Everything You Know about Branding!
  Henri Weijo has just completed his master's thesis on branding called "A concept analysis on modern branding - defining key concepts in mind-share, emotional, viral, and cultural branding". Apparently it's a must read for all brand managers.
  (tags: branding marketing thesis)
• uiGarden.net - Weaving Usability and Cultures: Is Universal Design Really Universal?
  Universal Design: The process of imbedding choice for all people in the things we design.
  (tags: UI usability UX webdesign universal-design design)

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